Help shape the Founding Circle

Pride Ready Asia Co., Ltd. initiates and facilitates this independent network, connecting businesses, buyers, communities and specialists across the LGBTQ+ visitor economy. It serves as coordinator and technical secretariat during the initial phase.

The Founding Circle is the initial group testing the network model, business information, readiness tools and service value. Silom–Bang Rak and Bangkok provide a starting point, with interest welcomed from other destinations across Thailand.

The Founding Circle trial is proposed for 90 days. The broader market-discovery and business-development programme has a proposed 6–9 month horizon. Any continuing scope and actual start dates will be confirmed with participants before delivery.

This is a business-led initiative, not yet an association, a government body or an automatically recognised national representative. Participation is not certification and does not guarantee sales.

LGBTQ+-owned businesses

Businesses with LGBTQ+ owners, co-founders or people exercising control. Disclosure is voluntary, identity disclosure is not required to apply, and publication requires permission from an authorised person.

Inclusive visitor economy businesses

Businesses that provide equal access for LGBTQ+ customers and fair treatment for employees, and are willing to develop both. LGBTQ+ ownership and a dedicated LGBTQ+ product are not required.

Buyers and market intermediaries

Procurement teams, tour operators, DMCs, MICE organisers, platforms, distributors and business associations may contribute buying requirements, supplier criteria and feedback within a confirmed role.

Community and knowledge participants

Community organisations, researchers, specialists and relevant agencies may contribute learning and system design. An individual’s participation does not automatically establish a partnership with their organisation.

Business members must meet both requirements

These requirements apply to every business member, including LGBTQ+-owned businesses. Customer and employee practices are reviewed separately.

• Offer products, services or a relevant role in Thailand’s visitor economy, with a designated contact able to participate and keep information current.
• Accept the Charter and information-use terms, and explain customer and employee practices separately. Strength in one does not substitute for the other.
• Businesses without employees may state that fact and commit to applying the employee requirements when they hire.
• No counts, names, photographs or identity evidence of LGBTQ+ customers or employees are required.

Initial sectors

• Accommodation and hospitality
• Food, nightlife and entertainment
• Wellness, health, beauty and gender-affirming services within professional scope
• Culture, festivals and the creative economy
• Mobility, tours and visitor services
• Weddings, families and celebrations
• Property, relocation and long stays
• LGBTQ+-owned business and supplier diversity
• Data, policy and destination development

Evidence can include documents or process descriptions that can be followed up, proportionate to business size: for example booking terms, benefits criteria or a complaint-handling process. Remove identifying personal information before sharing.

Core Founding Circle activities

• Market briefings and Founding Roundtables within the announced programme.
• An initial readiness snapshot covering customers and employees separately.
• Initial MSME upgrading recommendations with up to three jointly selected priorities.
• Consideration for a pilot Business Profile, subject to readiness and permission.
• Verified buying requirements when relevant, and consideration for activities with confirmed buyers.
• The opportunity to shape future services and membership arrangements.

Additional services quoted separately

• Full Readiness Assessment and an organisation-specific development plan.
• Individual or group product, service, operations and digital improvement work.
• Frontline Practice Labs, team development, and policy or process reviews.
• Business / Supplier Profile production, imagery, English content and evidence preparation.
• Supplier documentation, pricing, trade terms and buyer presentation preparation.
• Research, dashboards, campaigns, and destination or supply-chain projects.

Every additional service requires an agreed scope, price, timeframe, owner and deliverables before work begins. Payment does not waive the customer and employee requirements or confer automatic buyer selection.

No transaction or success fee is proposed during the trial. Referrals to MSME support programmes will first check eligibility, costs and whether applications are open; each provider decides access to its support.

Each business plan should identify

The priority and rationale; the starting position; actions and deliverables; an owner; timing and resources; a measure the business can actually collect; evidence of implementation; and a joint review date.

For example, a business seeking faster quotations can record actual preparation time, create a pricing sheet and quotation template, and compare similar work after implementation. The improvement is measured rather than assumed in advance.

Eight areas of readiness

Customers and markets

Customer groups, demand, selling points and target markets or countries.

Products and experiences

Service scope, access and the actual customer journey.

Pricing and trade terms

Costs, margins, capacity, payments, cancellations and contracts.

Teams and operations

Bookings, coordination, fair recruitment, benefits and employee practices.

LGBTQ+ customer experience

Communication, privacy, couples and families, and complaint handling.

Information and evidence

Sources, accuracy, usage rights and update dates.

Digital and sales channels

Content, languages, purchasing routes, customer follow-up and ownership.

Risk and response

Professional scope, applicable requirements, and responses to incidents affecting customers or employees.

Customer and employee requirements remain separate checks even when evidence spans several areas. The review informs development; it is not a certification score or business ranking.

From buyer demand to follow-up

1. Obtain confirmed demand: products or services, location, price range where disclosable, delivery capacity, documents and deadlines.
2. Check the business against that opportunity’s criteria, including any specific Supplier Diversity or accepted certification requirements.
3. Let the member review and authorise which information goes to which buyer. Keep prices, trade terms and internal documents separate from public content.
4. Arrange an introduction or meeting when both sides confirm interest, with named owners and follow-up actions.
5. Track the opportunity under one identifier from profile sharing to evidenced transactions. Discussions do not count as sales.

A Supplier Profile includes products and services, locations, references, capacity, a contact and evidence of customer and employee practices. LGBTQ+-owned disclosure is a separate option. Membership does not replace ownership criteria, specific certifications or a buyer’s vendor approval.

Where no buyer has confirmed, the work is reported as readiness preparation. Buyer prospects are kept separate from confirmed participants, whose roles must be confirmed before their names are announced.

1. Equal customer service

   Respect dignity, names, pronouns, couples and families. Do not insult, harass or compel identity disclosure.

2. Equal employee treatment

   Use fair employment and benefits criteria, prevent harassment and protect privacy.

3. Proportionate information use

   Explain purposes, limit access and do not disclose sensitive information outside a lawful scope.

4. Evidence-based communication

   Do not present network participation as certification, accreditation, a passed standard or endorsement.

5. Authorised names and marks

   Obtain permission for logos and do not imply unconfirmed organisational partnerships.

6. Listening without retaliation

   Provide channels for customer and employee concerns, assign follow-up responsibility, and protect complainants and good-faith contributors.

7. Accurate information

   Separate facts from plans, report changes and provide information that can be followed up.

8. Commercial confidentiality

   Do not use or share other members’ information beyond its authorised purpose.

9. Disclosed conflicts of interest

   Declare relationships affecting advice, selection or opportunity allocation, and avoid decisions involving a direct interest.

10. Evidence of practice

    Track customer and employee improvements separately. Training attendance alone does not demonstrate improved experiences.

Where credible information indicates a serious Charter breach, Pride Ready Asia may suspend or end participation under the published process, giving reasons, an opportunity to respond and a recorded decision.

Names and participation status

Selected participants may use “Founding Circle Participant of the Thailand LGBTQ+ Visitor Economy Network” under the applicable guidance and term. Logo use requires permission. Participation must not be described as certified, accredited, verified, endorsed, official partner or equivalent.

Express interest

Use the current form to share business and contact information so the team can follow up.

Apply and review eligibility

When full applications open, provide business details and evidence on both tracks, accept the Charter and select information-use permissions.

Discover the market

Map business types, locations, products, demand and information gaps.

Review readiness

Identify strengths and development needs for customers and employees separately, recording businesses that do not yet employ staff.

Develop business information

Prepare a Business / Supplier Profile with explicit internal, publication and buyer-sharing permissions.

Upgrade the business

Select up to three priorities with owners, timing, resources and before-and-after evidence within the agreed scope.

Connect with markets

Check demand and opportunity-specific criteria, obtain sharing permission and confirm participants before arranging meetings.

Track outcomes

Record commercial stages and business improvements using evidence the member permits the network to use.

Review the next phase

Gather feedback, assess service value and willingness to pay before defining the next membership offer.

Information for the subsequent full application

Organisation details

Business name, website, province, service locations, year established, approximate employee count and designated contact.

Business and markets

Sector, products, customers, B2C / B2B / B2G model and target markets.

Evidence on both tracks

Explain customer and employee practices with de-identified examples, such as booking terms, benefits criteria or a complaint process.

Development priorities

Up to three urgent issues, responsible people, available time and the support needed.

Supplier information

Profiles, products, prices, capacity, trade terms and documents available for private sharing with relevant buyers.

Rights and confirmations

Separate internal use, aggregate reporting, publication and buyer sharing; acknowledge the Charter and confirm customer and employee commitments in two distinct fields.

Businesses may decline to disclose LGBTQ+ ownership without affecting eligibility. Commercial information can be shared privately. Buyers instead describe their purchasing needs, supplier criteria and proposed participation.

The current form records interest so the team can contact you. It is not a membership application or Charter acceptance. Full applications will provide selection details, terms and a privacy notice before requesting further information.

1. Days 1–15

   Prepare the programme

   Confirm the Charter, selection criteria, benefits, responsibilities and information-use terms. Identify businesses and buyers, separating prospects from confirmed participants.

2. Days 16–45

   Recruit and select

   Hold an information session, review completeness and cohort diversity, request missing information, communicate decisions and obtain Charter acknowledgements.

3. Days 46–75

   Discover and co-design

   Complete snapshots and MSME plans, hold the first Roundtable, develop profiles, test information permissions and trial connections where buyer demand is confirmed.

4. Days 76–90

   Review and decide

   Hold the second Roundtable, review implemented work, summarise aggregate results, gather feedback, explore willingness to pay and define the next phase.

Before full applications open, the programme will define selection responsibilities, clarification and review routes, activity scope and information-use arrangements, with the Charter and relevant terms reviewed. Bespoke work begins only after scope and costs are agreed.

Network development

Applications and selections, sector and location coverage, complete records and profiles ready for authorised use.

Customers and employees

Snapshots covering both tracks, owned improvement plans and evidenced changes. Record businesses without employees separately.

MSME upgrading

Businesses with plans, businesses implementing them, and comparable before-and-after measures such as quotation time, order errors or on-time delivery.

Market opportunities

Confirmed demand, buyer-ready profiles, authorised introductions, attended meetings, vendor registration, RFQs, proposals and orders, separated by channel.

Economic outcomes

Order or contract value separately from revenue actually received, reported in aggregate only where permitted.

Network quality

Participation, feedback, renewal interest, and customer and employee concerns and resolutions, without identifying complainants.

Each commercial opportunity uses one identifier with dates, channel, stage, owner, evidence and information permissions to prevent double counting. Profile sharing, meetings, proposals and contracts are different stages of the same opportunity.

Attendance and logo counts describe activity. Upgrading outcomes require implementation and comparable evidence of change. Insufficient evidence is reported as such, and a business’s total sales are not attributed to the network.

Operator and technical secretariat

Pride Ready Asia Co., Ltd. coordinates recruitment, activities, tools, information, reporting and market opportunities. The company issues contracts and quotations for bespoke services.

Proposed Advisory Circle

Invite 5–9 people from business, community, academia, markets and destination development, acting personally unless their organisation confirms a representative role in writing.

Selection

Consider relevance, contact capacity, separate customer and employee evidence, diversity of sectors, places and business sizes, and opportunities to learn together. Request missing evidence before deciding.

Participation and conflicts

Gather input through roundtables and surveys. Reviewers disclose conflicts and recuse themselves where directly interested. Participation confers neither equity nor company management rights.

Concerns and status review

The proposed process provides confidential intake, fact checking, an opportunity to respond, recorded reasons and corrective actions, and a review channel to be published before membership intake.

Membership formats to test after the trial

Network Member

Information, activities and a professional community.

Readiness Member

Gap assessment and development of products, services, operations, customer and employee practices.

Market Access Member

Information, products, prices, capacity and a contact ready for opportunity-specific consideration.

Strategic Member

Support for cohorts, research or industry-level projects.

These are working membership names, not certification levels or published price packages. All levels retain the same customer and employee requirements. Feedback and willingness to pay will inform pricing.

A future association would be considered when there are around 30–50 active members, demand for collective representation, people able to manage governance and finances, sufficient recurring income, and a clear reason for a member-led structure. Reaching a count alone does not establish an association.

• Separate application and membership administration, development records, public content and buyer information, with access assigned by role.
• LGBTQ+-owned status is optional, with separate internal-use and publication choices. Customer and employee identity information is not requested.
• Business names, logos, images, quotations and profiles require scope-specific permission before publication, with an opportunity for the member to review.
• Public reports use aggregate information and avoid small groups that could identify individuals or expose commercial information.
• Before collecting additional membership information, a privacy notice will explain purposes, processing grounds, processors, retention and rights channels.
• Members may request corrections, ask about information use or withdraw publication consent through the announced channel, with a response explaining the action and its scope.

Membership data collection and contracts will undergo PDPA review before the intake begins. Any use of QueerHere information or feedback and Silom Queer Inclusive Living Lab activities will be limited to a defined scope and appropriate information permissions.

The design draws on business networks and capacity-development services as comparable models. It does not claim affiliation, partnership or endorsement from those organisations.

• ILO Global Business and Disability Network — Thailand network launch, 28 April 2026

  An example established by Steps in partnership with ILO GBDN, with member learning, tools and activities.

• ILO GBDN — Member directory

  A directory reference for Thailand Business and Disability Network.

• Steps — Inclusion Consulting

  Examples of assessment, process review and team development tailored to an organisation.

• NGLCC — Certification · Programs & Initiatives

  References for distinguishing certification from capacity development. Eligibility for a Thai business must be checked for each programme.

Content framework: Founding Pack 2026, version 0.1 · 20 September 2026