PROGRAMME STATUS
Pilot in developmentExpressions of interest will help shape the delivery plan.
INITIATED AND CONNECTED BY PRIDE READY ASIA
Expressions of interest open
Thailand LGBTQ+ Visitor Economy Market Discovery & Supplier Readiness Programme
A network of businesses serving LGBTQ+ travellers, working to understand customer needs, improve services and prepare for tourism markets in Thailand and abroad.
For tourism, accommodation, food, health, event and related service businesses across Thailand.
Local network starting pointSilom–Bang Rak
6–9months proposed for the broader programme
20–30target participating businesses
8areas of business readiness
BROADER PROGRAMME
6–9 monthsMarket research, business assessment and development planning.PILOT PARTICIPANTS
20–30 businessesThe proposed Founding Circle brings together 20–30 businesses and organisations for a 90-day trial.EXPECTED RESULTS
Market insights and business plansA market report, business profiles and recommendations for expansion.FOUNDING CIRCLE · 2026
Help shape the network
Thailand LGBTQ+ Visitor Economy Network
An independent industry initiative initiated and facilitated by Pride Ready Asia, connecting equal treatment of customers and employees with MSME upgrading and year-round business opportunities.
The proposed 90-day Founding Circle brings together around 20–30 businesses and organisations across Thailand to test the network, develop business information and prepare for Inclusive Procurement and International Buyer Access, starting with local connections in Silom–Bang Rak.
ABOUT THE PROGRAMME
Helping Thai businesses serve LGBTQ+ travellers
Pride Ready Asia initiated this programme to connect businesses serving LGBTQ+ travellers and help them better understand their customers. It combines research into traveller and travel-buyer needs with a review of each business’s products, services and operations. The findings will inform a development plan suited to each participating business.
Programme objectives
The programme aims to study the market, build business profiles and assess service, operational and marketing readiness. It will identify priorities for improvement and suitable support, such as advice, product development or preparation of buyer information. It will also develop recommendations for extending the work to other businesses and locations.
PARTICIPANTS AND LOCATIONS
Connecting businesses across Thailand, starting in Silom–Bang Rak
Businesses across Thailand are invited to register their interest, with local networking beginning in Silom–Bang Rak. The programme will explore how different businesses contribute to the visitor experience. The proposed pilot covers 20–30 businesses and a selected location or service journey for closer study. Details will be agreed with participants and relevant organisations before delivery begins.
Participants may include hotels, tour operators, restaurants, nightlife venues, event organisers, health and beauty providers, wedding services, retailers and creative businesses serving visitors. The programme is relevant both to businesses already working with LGBTQ+ customers and those looking to develop their services for this market.
BUSINESS OPPORTUNITIES
Services for travel, couples and families
The programme will explore service needs in the context of marriage equality, including weddings and celebrations, honeymoons, anniversaries, family travel, healthcare and longer stays. Businesses can use these findings to consider changes to their products and services, with specialist input where legal, medical or other professional services are involved.
Register your interestEXPLORE THE PROGRAMME