BEFORE THE TRIP
Finding and booking services
Travellers compare destinations, accommodation, prices and service information before choosing where and how to book.
MARKET OVERVIEW
What is the LGBTQ+ visitor economy?
The LGBTQ+ visitor economy covers the activities and spending associated with LGBTQ+ visitors and the partners, friends and families travelling with them. It includes accommodation, transport, food and activities, as well as health services, weddings and longer stays.
01 · MARKET OVERVIEWDURING THE TRIP
Using services at the destination
Accommodation, transport, food, activities and health services all contribute to visitor experience and spending.
AFTER THE VISIT
Reviews, referrals and return visits
Service experiences can influence recommendations to others and decisions about future trips.
MARKET SIZE
Global market value and Thailand estimates
Estimates from market research, business reporting and the Tourism Authority of Thailand provide an overview of LGBTQ+ tourism and related activity.
GLOBAL ESTIMATE · 2024
US$357.6BEstimated global LGBT tourism market value in 2024, according to a commercial market report that projects US$532.8 billion by 2030.Read the report summaryTHAILAND LGBTQ+ TRAVEL · PRE-COVID
US$6.5BEstimated pre-COVID value of LGBT tourism in Thailand, attributed to LGBT Capital in a report by Thansettakij.Read the source articleTAT PRIDE MONTH · 2024
THB 4.5B+Economic circulation forecast by TAT for Pride Month activities in June 2024, as reported through Thailand’s Public Relations Department.Read the public-sector reportAbout these estimates
These estimates cover different years and scopes. They should not be combined or treated as revenue for Silom–Bang Rak or an individual business. See each source for details of its estimate.
PROGRAMME RESEARCH
Research to support business development
The programme will study traveller needs, buyer requirements and Thai business capabilities to inform individual development plans.
What services do customers need?
TRAVELLERS
RESEARCH FOCUS
Study travel patterns, destination choices and service needs at different stages of a visit.
How do buyers choose a supplier?
BUYERS AND SALES CHANNELS
RESEARCH FOCUS
Ask tour operators and travel buyers about products, prices, commercial terms, booking and service capacity.
What should a business improve first?
BUSINESSES
RESEARCH FOCUS
Compare market needs with existing services to prioritise improvements and identify suitable support.
NEWS AND UPDATES
Follow the LGBTQ+ travel market
Explore Thai and international news and relevant research, with links to the original publishers.